COMPANY SUMMARY
Ice cream sandwiches should be remarkable! So, we soft-bake our cookies and create our ice creams with the real, natural ingredients you’d expect - Hawaiian Coffee, fresh fruits, gourmet chocolate - ones that many other brands skimp on.
Our customers taste the difference, tell their friends and serve our sandwiches at their weddings (really!). With our roots in Hawai'i and a second plant Las Vegas, we are adding 200+ locations on the West Coast.
THE PROBLEM
Americans spend $7.5B per year
on ice cream sandwiches and bars and get:
1) “ice cream” that isn’t (“frozen dairy dessert”)
2) cookies your grandma would never serve
3) little flavor and even less variety.
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OUR SAMMIES
We offer:
Flavors that folks rave about, cookies to make your grandma jealous, and more varieties than all the big brands combined.
Market data shows that consumers are willing to pay a premium for quality and taste.
PRODUCTS
AND SERVICES
We make super-premium ice cream sandwiches in two sizes (6 oz classics and 2 oz minis) and dozens of remarkable tropical and traditional flavors! Our cookies are made fresh and taste like they're straight out of grandma's oven. Our ice cream flavors pop with vibrancy and are far more unique than the plain vanilla or chocolate chip versions which are used by most of our competition.
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TARGET MARKET
Our target consumers are seeking “convenient, indulgent, fresh, transparent brands with a heart.” This market is expanding: “Gen Z and Millennials now contribute more than Gen X and Baby Boomers to specialty food growth.” As such, our ideal customers are supermarkets and high-traffic impulse-purchase locations, as well as food service and resorts offering high-quality foods with clean ingredients, unique flavors, and portion choices.
CUSTOMER SEGMENTS
Current Market Focus:
1) Hawaii - Grocery stores, mini markets, tourist venues, food service
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2) Mainland - currently in 125 Whole Foods locations on West Coast and LOIs to enter all military bases - contract starting with bases on West Coast.
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3) Leverage current traction to expand into regional chains (Erewhon, Central Market, Harmons) and national accounts (Sprouts, Albertsons) as well as food service channels (sports arenas, conventions)
SALES AND MARKETING STRATEGY
We engage directly with business wholesale accounts through trade shows and category reviews of regional and national chains.
We haven't lost a business account in our 11 years of business.
We actively communicate with our consumers through social media, interactive website and email programs and through our popular special event order program. Product demos are an effective tool to build brand awareness and consumer engagement.
COMPETITORS
Ice cream sandwiches have been in the marketplace for over 100 years. Traditionally, the category was characterized by low quality and a choice of vanilla - or vanilla. Recently, there is interest in bringing higher quality and variety to this category. Our classic 6oz sandwiches have some regional competitors, though we feel Uncle's stands out with our super-premium quality and large flavor selection. Our mini 2oz sandwiches are currently novel.
COMPETITIVE ADVANTAGE
Competitive advantage
1) Highest quality
2) Large flavor variety
3) Bold taste
4) Well-developed recipes with proven market traction
5) Vibrant Hawai'i brand
6) Strong consumer engagement
First Mover
1) 2oz snack size super-premium sandwich
2) 12+ ice cream flavors with custom cookies
ADDITIONAL DOCUMENTS
BUSINESS PLAN
ONE PAGER
FORM C-AR
PITCH DECK
MANAGEMENT
TEAM
Paul Logan
Co-Founder, CEO
11 years at Uncle’s Ice Cream
- Product Development
- Production Systems Design
- Distribution & Logistics
Several-time startup Co-founder, Restaurateur and Chef (turnaround and sale)
Barbara Logan
Co-founder, CFO, CBO
11 yrs at Uncle’s Ice Cream
- Finance & Accounting
- Brand & Marketing
Several-time startup Co-founder, Restaurant turnaround and sale
Mike Miottel
SCORE Advisor
30 years in CPG, natural, gourmet and specialty foods
We're so grateful for your interest in our company! It means the world to us. Every investment that we've received on our journey has made a big difference. This is particularly true now as we continue to expand across Hawai'i and the mainland. Become an owner and join us on this incredible journey. We would love to have you in our 'ohana!
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Mahalo Nui,
