COMPANY SUMMARY
Ice cream sandwiches should be remarkable! So, we soft-bake our cookies and create our ice creams with the real, natural ingredients you’d expect - Hawaiian Coffee, fresh fruits, European chocolate - ones that many other brands skimp on.
Our customers taste the difference, tell their friends and serve our sandwiches at their weddings (really!). With our roots in Hawai'i and a second plant Las Vegas, we are adding 200+ locations on the West Coast.
Americans spend $7.5B per year
on ice cream sandwiches and bars and get:
1) “ice cream” that isn’t (“frozen dairy dessert”)
2) cookies your grandma would never serve
3) little flavor and even less variety.
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THE PROBLEM
OUR SAMMIES
We offer:
Flavors that folks rave about,
Cookies to make your grandma jealous,
More varieties than all the big brands combined.
Market data shows that consumers are willing to pay a premium for quality and taste.
PRODUCTS
AND SERVICES
We make super-premium ice cream sandwiches in two sizes (6 oz classics and 2 oz minis) and dozens of remarkable tropical and traditional flavors! We soft-bake our cookies (6 different kinds) and create our ice creams with real, natural ingredients - Hawaiian coffee, fresh fruits, European chocolate - ones that many other brands skimp on. Our customers taste the difference, tell their friends and serve our sandwiches at their weddings (really!).
BUSINESS MODEL
Our ice cream sandwiches are an improvement on a long time consumer staple (eg, what Justin's is to peanut butter).
- Self-manufacture using clean-label ingredients to create a wide variety of
remarkable flavors
- Use our traction in Hawai'i with national accounts for mainland expansion
- Wholesale to discerning retailers where quality and taste are appreciated
- Utilize co-manufacturers to quickly scale
- Actively engage with consumers
TARGET MARKET
Our target consumers are seeking “convenient, indulgent, fresh, transparent brands with a heart.” This market is expanding: “Gen Z and Millennials now contribute more than Gen X and Baby Boomers to specialty food growth.” As such, our ideal customers are supermarkets and high-traffic impulse-purchase locations, as well as food service and resorts offering high-quality foods with clean ingredients, unique flavors, and portion choices.
CUSTOMER SEGMENTS
Current Market Focus:
1) Hawaii - Grocery stores, mini markets, tourist venues, food service
2) Mainland - currently in 125 Whole Foods locations on West Coast and LOIs to enter all Military bases in US with their grocery stores and mini markets
3) Leverage current traction to expand into regional chains (Erewhon, Central Market, Harmons) and national accounts (Sprouts, Albertsons) as well as food service channels (sports arenas, conventions)
SALES AND MARKETING STRATEGY
We engage directly with business wholesale accounts through trade shows and category reviews of regional and national chains.
We have not lost a business account in our 11 years of business.
We actively communicate with actual consumers through social media, interactive website and email programs and through our popular special events orders program. Product demos are a major tool to build brand awareness and consumer engagement.
COMPETITORS
Ice cream sandwiches have been in the marketplace for over 100 years. Traditionally, the category was characterized by low quality and a choice of vanilla - or vanilla. Recently, there is interest in bringing higher quality and variety to this category. Our classic 6oz sandwiches have some regional competitors, though we feel Uncle's stands out with our super-premium quality and large flavor selection. Our mini 2oz sandwiches are currently novel.
COMPETITIVE ADVANTAGE
Competitive advantage
1) Highest quality
2) Large flavor variety
3) Bold taste
4) Well-developed recipes with proven market traction
5) Vibrant Hawai'i brand
6) Strong consumer engagement
First Mover
1) 2oz snack size super-premium sandwich
2) 12+ ice cream flavors with custom cookies
MANAGEMENT
TEAM
Paul Logan
Co-Founder, CEO
11 years at Uncle’s Ice Cream
- Product Development
- Production Systems Design
- Distribution & Logistics
Several-time startup Co-founder, Restaurateur and Chef (turnaround and sale)
Barbara Logan
Co-founder, CFO, CBO
11 yrs at Uncle’s
- Finance & Acctng
- Brand & Mktg
Several-time startup Co-founder, Restaurant turnaround and sale
Mike Miottel
SCORE Advisor
30 years in CPG, natural, gourmet and specialty foods
We're so grateful for your interest in our company! It means the world to us. Every investment that we've received on our journey has made a big difference. This is particularly true now as we continue to expand across Hawai'i and the mainland. Become an owner and join us on this incredible journey that we're on. We would love to have you in our 'ohana!
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Mahalo Nui,