In the beginning,
we were selling lettuce.
Paul had built a hydroponic farm and was growing organic lettuce for the north shore restaurants, which we also sold at the weekly farmers market. The market went into the evening and folks sold dinner items there, but there really weren't any desserts.
Paul's a chef (we used to own a restaurant) and he thought it would be fun to make something, really just because he enjoys it. We thought of ice cream sandwiches because you can eat them one-handed and still have an arm available for shopping. So that's why we got started.